Yessenia Z. García

FOUNDER | CEO | CHIEF MARKETING JEFA

I started my digital marketing career with one goal in mind: to work with businesses and help them reach Hispanic and Latino consumers authentically, consistently, with cultural awareness, and respect.

My background in psychology, education, and certification in marketing combined with my passion for all things de la cultura, salsa music, obsession with guacamole (visit me at @guacamolesnob), and languages keep me excited to carry on my mission.

HOLA: Helping Organizations Leverage Audiences is a bilingual communication and marketing agency founded in 2016. We create bilingual/bi-culturally appropriate content marketing and communications. We are affectionately known by our social media username @HOLALetsConnect and serve to bridge communications and create connections.

¡Hasta Pronto!

  • MISSION

    Promoting all the positive and beauty that is the Latino/Hispanic community locally, regionally, and worldwide through language, culture, food, media, music, and arts, infused with bilingual/bi-culturally appropriate content and communications.

  • CORE VALUES

    Creativity

    Positivity

    Healing and wellness

    Belonging

    Work Hard, Have Fun

  • CORE OBJECTIVES

    Do It Right, Say It Better

TESTIMONIALS

  • "Yessenia is a talented, bilingual communication specialist and our first call for our clients' strategic translation needs. Yessenia also helped us manage clients' campaign-related and ongoing social media needs over the years."

    — CLAIRE, Riggs Creative Group

  • " Yessenia was my go-to contact as she trained me (from the client-side) on social media projects while I learned to navigate Facebook, Twitter, Instagram, and LinkedIn. She is patient and empowered me to use social media platforms to broaden audience reach and increase frequency. "

    — ZAINAB, ZAG Media Productions

  • I witnessed Yessenia’s human-centered dedication to mission-driven outcomes. She is an asset to any team!

    Dani, Nonprofit Organization

start now

Let’s get your business organized and start marketing strategically, especially connecting with the Hispanic and Latino communities.

Hispanic and Latino Marketing Images
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